CALGARY, Oct. 2010 - WestJet today announced that it was the highest
ranked airline based on brand equity in a syndicated study conducted by
Harris/Decima. The other airlines measured in the study were Air
Canada, American Airlines, British Airways, Porter Airlines, Southwest
Airlines, United Airlines and Virgin Atlantic.
The EquiTrend Study, conducted in August 2010, is a national study and
included interviews with more than 15,000 Canadians. The online study
included 890 brands and a wide variety of categories, with each brand
being rated by at least 1,000 Canadians. Brand equity was measured by
rating familiarity with the company, the quality of service and their
confidence to use the services.
"For WestJet to be ranked number one is a testament to our 7,900
WestJetters who remain committed to providing a world-class guest
experience," said Bob Cummings, WestJet's Executive Vice-President,
Marketing and Sales.
In addition to being the highest ranked airline, WestJet also rated in
the top three per cent among all 890 brands in overall connection with
customers. The overall connection category measured emotional
connection to the brand, practical and aspirational fit with the brand,
and a company's ability to deliver on brand expectations.
"I am particularly proud of our strong rating in the overall connection
category," concluded Bob Cummings. "As WestJet enters a new chapter of
growth, we will continue to be passionate in providing our guests with
the same fun, friendly and caring service that has been the soul of
WestJet over the past 14 years."
This latest recognition follows being named among Travel + Leisure
magazine's top 10 domestic airlines for the second year in a row and
the Airline Staff Service Excellence Award for North America, which
WestJet received at the 2010 World Airline Awards in Hamburg, Germany.
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